Small Business SEO Package
Our Most Popular Search Engine Optimization Service

• A Competitive Market

  Most small business owners and webmasters just don't realize how competitive the Internet has become. Every day many hundreds of thousands of new websites are launched. What is the likelihood that all of these websites will achieve and maintain a meaningful presence in Google or any other top search engine? Slim to none! Why? Because there is simply too much competition. For any competitive keyword there are likely to be many hundreds (sometimes thousands) of high quality websites vying for a front page position in search results. Only the best sites rise above the rest.
  
  

• Evolving Search Algorithms

  When we first started developing and promoting websites many years ago optimizing a website to achieve top search engine rankings was as simple as tweeking your website's code and content so as to convince Google and other search engines that your website was the most relevant site for a given keyword search. Ten years later tweeking your website's code, in and of itself, will do little to help a website achieve top search engine rankings - let alone get indexed. Today search engines incorporate numerous criteria into their relevancy algorithm aimed at determining which websites truly are the most relevant for a given keyword search. Understanding how algorithms are evolving is essential.
  
  

• The Real Cost of Staying On Top

  If achieving top search engine rankings where as easy as putting 25¢ into a slot and turning a dial every one would be doing it. Obviously this isn't the case. Notwithstanding, many unscrupulous web developers and search engine marketing companies make it appear just that easy - for just $99.95 they promise the world. When accounting for everything that is required to develop, implement and maintain an effective search engine marketing campaign, costs usually climb into the thousands of dollars very quickly. Most small businesses simply cannot afford a first rate search engine marketing campaign. And unfortunately, when it comes to search engine marketing there just isn't space for second best.
  
  

An SEO Solution for Small Businesses That Works

	Website Audit
	Making sure that your website is search engine compatible is the first step to a successful search engine marketing campaign. Our website audit is designed to identify key compatibility issues and provides effective and ethical recommendations for improving your site's search engine "readiness". We cover every aspect of on-site search engine optimization that is applicable to improve your website's search engine compatibility.

	Competitive Analysis
	Competitive analysis is an essential part of a successful search engine marketing campaign. You don't need to have the very best website on the planet to be successful - but you better make sure that your website and your strategy are better than your competition's. Launching an SEO campaign without thoroughly analyzing the competition is a recipe for disaster - surprisingly many SEO firms provide little in the way of useful competitive analysis for their customers. We will thoroughly review your industry, identify and learn about your major competitors and match your goals with your resources and capabilities as they relate to your competitors. We carefully analyze the current online landscape for your target market and develop a comprehensive strategy designed to help you create a sustainable competitive advantage.

	Strategy Development
	The key to a successful SEO campaign is an effective strategy. Search engine optimization is not simply a function of how well you design your site. Nor is it simply about having the best content or largest number of incoming links. While these are parts of an effective search engine marketing campaign, creating a winning campaign is all about creating a winning strategy. A winning strategy incorporates what you've discovered about your industry and competition (via indepth industry research and competitive analysis), a best-practices approach to on-site and off-site optimization, as well as a well-grounded understanding of your company's resources and capabilities.

	On-site Optimization
	In order for your website to achieve top search engine rankings it must correctly and convincingly communicate its message to search engines. Our on-site optimization service focuses on preparing your website to effectively communicate that message. This service includes Keyword Research, Meta Tag Optimization and Content Analysis. Keyword research is designed to identify the search terms that your target audience is typing into search engines when searching for subject matter related to your website theme and content. We identify all of the keywords consumers are using to find your group of products and services and select the keywords most appropriate for your website. Building on keyword research, meta tag optimization provides your website with the correct title and description meta tags for each individual web page. Finally, we will review your entire site and provide you with specific recommendations for improving your website's content. Good content is important to search engine optimization for many reasons. First, many search engines want to see that the content on each of your web pages supports the information found in your title and description tags. Second, good content makes your website "link worthy" - and you want all the high quality links you can get.

	Professional Search Engine Submission
	We will submit your home page and select web pages within your site to the top search engines. This will ensure that that the search engines crawl your website and review your pages for inclusion in their search results.

	Link Building Training
	Today, link popularity is one of the most important factors influencing search engine rankings. The more websites there are linking to your site the better your rankings will be in most search engines – this is especially true for Google. And the more on topic websites you have linking to your website the higher the probability that your site will outrank your competitors' websites in search results. We will teach you how to develop and manage an effective link building campaign. We teach you effective strategies for increasing your site's link popularity. And we'll teach you what search engines are looking for as well as potential pitfalls you want to avoid.

	Monthly Phone Consultation with SEO Expert
	We will provide you monthly phone consultation with one of our search engine marketing specialists. Not only do we provide you with initial training and recommendations required to fully implement the strategy we've developed for your site but will make ourselves available each month to help you throughout the search engine optimization and marketing process.